The Problem

The AI challenge: brands face a transformed online environment where consumers use Chat GPT, not Google to search for products (Generative Engine Optimisation).
Authority matters: organisations that can show authority, high credibility & leadership in their issue space rank high in AI-based search queries.
Data driven comms works...: AI thrives off pulling citations from well-structured, factual content (especially stats).
... But it is hard: teams lack the technical skills to uncover the data needed to create high authority stories.
Local media is collapsing: leaving communities in information deserts.
Media are under pressure: to file fast, avoid technical depth, and chase clicks, not nuance.
WageSight fills the gaps: from data harvesting, to story telling and media partnerships.

What WageSight Does

Harvests local employment and pay data: WageSight tracks pay, employment, and job demand using real payroll data.

For communications partners:

Media coverage: get quoted in regular press releases, and pitched to news desks in the areas that matter to your brand.
Generate AI-friendly content: regular data, visualisations and stories to tell the data stories that make your brand visible in AI-search products (Generative Engine Optimisation).
Thought leadership: Positions brands as thought leaders on employment and pay trends

For data analysts, economists & researchers:

API and back-end dashboard access: back-end access to the WageSight data engine for in-depth study and analysis of UK pay and employment data.
Data sharing: a range of options for regularly accessing local pay and employment data, from spreadsheets to dashboard access to the WageSight data engine